Case Study: Elevating Urban Kitchen & Coffee’s Digital Presence with Jason Flood Digital Marketing
Background
Urban Kitchen & Coffee is a popular café known for its great coffee, fresh food, and welcoming atmosphere. While the café had an existing customer base, they wanted to enhance their online presence with a professionally designed website and a more effective social media strategy. To achieve this, they partnered with Jason Flood Digital Marketing.
Challenges
Before working with Jason Flood Digital Marketing, Urban Kitchen & Coffee faced several challenges:
- Lack of a Dedicated Website: The café needed a professional website to showcase its story, services, and menu while providing customers with an easy way to get in touch.
- Limited Social Media Reach: Despite an active presence, their social media engagement and visibility needed improvement.
- Attracting New Customers: The café aimed to expand its audience and increase brand awareness.
Solution
Jason Flood Digital Marketing developed a strategic approach to strengthen Urban Kitchen & Coffee’s digital footprint:
1. Website Development: Jason created a sleek, user-friendly website featuring:
2. Social Media Management: A targeted content strategy was implemented to increase engagement and attract more followers.
3. Performance Tracking & Optimization: Social media metrics were analyzed to refine strategies for continued growth.
1. Website Development: Jason created a sleek, user-friendly website featuring:
- The café’s story and brand identity.
- Detailed pages outlining individual services and menu offerings.
- A contact form for customer inquiries and reservations.
2. Social Media Management: A targeted content strategy was implemented to increase engagement and attract more followers.
3. Performance Tracking & Optimization: Social media metrics were analyzed to refine strategies for continued growth.
Results
Urban Kitchen & Coffee experienced impressive digital growth, particularly during the peak months of December 2024 – January 2025:
Facebook AnalyticsReached 6.586k views in one week, an increase of 127.7%.
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Instagram AnalyticsAchieved 16.2k views.
Generated 94 content interactions. Gained 20 new followers. |
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Conclusion
By collaborating with Jason Flood Digital Marketing, Urban Kitchen & Coffee significantly enhanced its digital presence. With a professional website and a data-driven social media strategy, the café successfully reached a wider audience, engaged more customers, and strengthened its brand visibility online.
