The Forge Inn Case Study | Social Media Growth & Engagement

Case Study: Establishing The Forge Inn’s Digital Presence with Jason Flood Digital Marketing

Background

The Forge Inn is a welcoming pub known for its great atmosphere, delicious food, and live entertainment. However, despite its strong local reputation, the business lacked an online presence to engage with customers and attract new patrons. To address this, The Forge Inn partnered with Jason Flood Digital Marketing to create and optimize its Facebook and Instagram pages while producing high-quality content to showcase the venue.

Challenges

Before working with Jason Flood Digital Marketing, The Forge Inn faced several key challenges:

No Social Media Presence: The business had no official Facebook or Instagram pages, making it difficult to connect with potential customers.
Lack of Visual Content: The pub needed engaging visual content to highlight its offerings, events, and ambiance.
Brand Awareness & Engagement: Without a digital presence, The Forge Inn was missing opportunities to build an online community and drive customer interactions.

Solution

Jason Flood Digital Marketing executed a tailored digital strategy to establish and grow The Forge Inn’s online presence:

Social Media Setup: Jason created professional Facebook and Instagram pages, ensuring they aligned with the brand’s identity and appealed to the target audience.
Content Creation: A series of high-quality photos and videos were produced, capturing the pub’s inviting atmosphere, food, and entertainment.
Optimized Posting Strategy: Content was strategically posted to maximize engagement, increase visibility, and encourage customer interactions. Performance Monitoring & Adjustments: Data insights were used to refine the content strategy for continuous growth.

Results

Within just two weeks, The Forge Inn achieved remarkable digital growth:

Facebook Analytics

Reached 48.2k views.

Achieved 1,000 content interactions.

Increased followers by 841.

Received 2 direct link clicks.

Instagram Analytics

Reached 13.2k views.

Generated 189 content interactions.

Gained 647 followers.

Conclusion

By partnering with Jason Flood Digital Marketing, The Forge Inn successfully established its online presence, reaching thousands of potential customers in a short period. With a well-crafted social media strategy and engaging content, the pub is now in a strong position to continue building its brand and attracting new visitors.

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