Case Study: Enhancing Bright Eyes Beauty & Massage’s Digital Presence with Jason Flood Digital Marketing

​Bright Eyes Beauty & Massage, led by Valerie Reid, offers professional beauty and massage services, including reflexology, facials, and massages. While Valerie had a loyal customer base, she wanted to strengthen her online presence, increase engagement, and attract new clients through social media.

Challenges

Before working with Jason Flood Digital Marketing, Bright Eyes Beauty & Massage faced several key challenges:

• Limited Social Media Engagement: Despite having an online presence, Valerie’s social media accounts were not reaching their full potential.
• Need for High-Quality Content: The business needed engaging video content to showcase its services effectively.
• Attracting New Clients: Valerie wanted to increase brand awareness and bring in more customers through social media marketing.

Solution

Jason Flood Digital Marketing devised a tailored digital marketing strategy for Bright Eyes Beauty & Massage:

• Content Creation: Jason produced six high-quality video pieces showcasing Valerie’s services, including reflexology, facials, and massages.
• Social Media Optimization: The videos were strategically posted across Facebook and Instagram to maximize engagement and attract potential clients.
• Performance Analysis & Strategy Refinement: Data insights were used to refine the content strategy, ensuring continuous growth and improved reach.

Results

​The campaign delivered significant improvements in social media performance:

Facebook Analytics

Views increased by 14.4% to 73.7k.

​Content interactions rose by 15.5% to 819.

Follows surged by 200% to 81.

Link clicks increased by 222% to 290.

Instagram Analytics

​Views grew by 11.6% to 15.6k.

Content interactions improved by 44.1%.

Despite a 26.3% drop in follows (due to a prior follow competition), engagement remained strong.

Link clicks jumped by 60%.

Conclusion

Bright Eyes Beauty & Massage experienced a substantial boost in social media engagement and customer interactions thanks to Jason Flood Digital Marketing’s expert strategy. Through high-quality content creation and performance-driven social media management, Valerie’s business achieved impressive growth, attracting new customers and enhancing brand visibility.

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